.Manly Bands is a direct-to-consumer seller of guys's bands. The company launched in 2016 after John Ruggiero, the co-founder along with his spouse Michelle, could not find a suitable wedding band.This is Ruggiero's 2nd look on the podcast. In April 2021, our team explained the business's starting, special ring products, and also more. Ever since, Manly Bands has acquired its own maker. The manufacturing of bands coming from, mention, Port Daniel's bourbon barrels or even Fender guitar strands develops engaging video, points out Ruggiero, best for narration on social media as well as elsewhere.The whole audio of our chat is embedded below. The transcript is actually modified for size as well as clarity.Eric Bandholz: Provide our company a review of what you do.John Ruggiero: My wife, Michelle, and I started an on the internet ring business referred to as Manly Bands in 2016 to solve a problem of wedding bands for guys. Our company were only wed. I possess huge hands and also could not find a band that I liked that was certainly not overpriced. My possibilities were ordering coming from a catalog or possessing something customized.I ended up purchasing from a web site. The band got here in a level mailer, without box or even customer support. It was an unpleasant knowledge through today's ecommerce requirements.Our experts obtained married, relocated to Florida, and needed to have a work. We told our own selves, "We're each business people. Why don't our team make our very own organization?" We explained the sorts of concerns our company 'd observed and also exactly how to fix all of them. My band expertise came up, and our team opted to try to handle it for various other men.Our objective when our team began was actually to pay rental fee. Our company presumed creating a pair many thousand bucks a month from this will be wonderful. We considered it a way of living organization, not high-growth. It was actually merely Michelle as well as me in our garage making bands as well as delivering them bent on consumers. Our company had actually hit on something. Our message resonated along with customers.Michelle as well as I make an outstanding crew. I generate suggestions, and also she's the implementer. A ton of our results visits her artistic thoughts. She names the bands and creates identities. She attaches the rings to consumers. Describing a band entirely as "eight-millimeter dark" really did not cut it.Our company created bands from one-of-a-kind products, including Port Daniel's barrels or even unique metallics. Business took off. Since then, our experts've expanded greatly. Our experts currently have more than 55 individuals in the Manly Bands loved ones. Regarding half of those are ring artisans who do work in our recently obtained production store in Utah.Bandholz: When did you get a producer?Ruggiero: Regarding a year and an one-half earlier. Our team had been their consumer for many years, so we understood them well. The majority of their business was actually wholesale, which failed to passion us-- visiting mom-and-pop jewelry experts. They maintained their wholesale customers as well as trademark name. Our experts got some of their assets as well as brought over workers.Causing a production crew has actually been among the very best things we have actually carried out. It's been actually astonishing to head out there certainly and also view all of them bring in rings out of Fender guitar strands or steel coming from an M1 Abrams container.Bandholz: How carries out in-house manufacturing impact marketing?Ruggiero: It's been actually big. Taking a cam to the other side of the workplace as well as recording the crew making use of lathes to cut the steel poles or scotch gun barrels right into bands produces incredible video. Our company possess our camera workers around at all times. We use that video footage on our social media sites and in our advertisements and also bulletins. We attempt to advertise that because a lot of business in the males's ring space don't make. They fall ship or even order coming from abroad and then deliver it out. Yet our experts desire it to last a life time and be one thing folks can easily take satisfaction in.We've possessed a considerable amount of effectiveness along with our military heritage collection, where our team resource distinct military products. Our team have the M1 Garand rifle stock, the lumber component, coming from World War I. Seeing our team placed that in the lathe and cut an item out for a ring is interesting.Our advertising for those bands refer to the past history, the soldiers, where the tool was utilized, and also points like that. My other half and I studied filmmaking in university. Our team use our skills to enlighten and also narrate. As an example, I lately acquired an e-mail coming from a consumer that shared that his grandpa used to drive M1 storage tanks. The consumer skilled some of those rings to his grand daddy, and also they possessed fairly an emotional swap. It's nice to aid consumers associate with their past times and make one thing purposeful.Bandholz: Where can individuals purchase a ring from you?Ruggiero: ManlyBands.com. We have photos on Instagram, also. I get on Twitter and LinkedIn.